Free app to track down Cask Ale locally

TODAY sees the launch of CaskFinder, a new iPhone application available free of charge from Apple’s AppStore to coincide with National Cask Ale Week.

CaskFinder is designed to help consumers enjoy and appreciate Cask Ale wherever they may be in the UK!

Combining data from The Cask Marque pub quality inspection scheme and The Cyclops Beer standardisation initiative, both industry sponsored bodies, CaskFinder uses the location-awareness of the iPhone to show consumers nearby pubs, brewers and events.

Finding a Cask Marque quality approved pub couldn’t be easier – there are over 6,000 in the UK and growing all the time – just click on the Cask Marque pub icon on the downloaded app and CaskFinder shows you automatically on a map where your nearest pubs are.

Once you have found a pub, you can click on its icon and find out what beers it serves, based on its Cask Marque quality inspection.

If you are unfamiliar with the beers or just want to try something new, you can click on the beer logo and immediately view the Cyclops Beer database information held for over 1,000 beers. The Cyclops database contains standardised tasting information compiled by trained inspectors, including Head Brewers, so you’ll know they know what they are talking about!

If consumers find a beer that interests them, they can search in reverse i.e. find nearby pubs where the beer is served, using a “Where to Drink” facility. If they like a particular brewer’s beers, they can find out more about the brewer and even see what other beers they produce – and find out which pubs you can drink them in. Or they could just browse through the database and choose any one of the 1,000+ beers at random!

In addition to finding pubs and beers, CaskFinder includes a number of other useful features – a list of Beer Festivals complete with contact details, admission prices and maps to show you where to go – a Beer Blog from award winning writer Pete Brown that gives you an inside track on the beer industry – and Beer of the Week, a featured beer of interest from your region.

The Cask Marque website www.caskmarque.co.uk has a SatNav coordinate download feature so that you will have no difficulty in finding your nearest Cask Marque pub even without an iPhone! Also available is a text messaging service - Text CASK followed by a FULL STOP and your post code i.e. CASK.CO4 9HT to 60300 and within 30 seconds you will be sent details of your 2 nearest pubs.
With a 46% consumer awareness of Cask Marque by cask ale drinkers these new information services will be of great benefit to the Cask Marque award winning pubs and cask ale drinkers.